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Marketing Sports to women: share your thoughts and ideas on Lindsey's message board at: The SBS Community Forum

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Sports and Entertainment Marketing
- Featuring Lindsey Huff (stay tuned for tickets)

Sports Business Simulations is proud to host this area designed to present SBS Personality Lindsey Huff. Lindsey's specialization is in sports marketing to and for women. Her ideas are expressed in a paper entitled "EWGA Marketing Plan." The work was designed to present the Executive Womenıs Golf Association with a plan to expend its female membership. Huff even developed a slogan: "Drive."

The Executive Women's Golf Association (EWGA) is a not-for-profit organization formed in 1991 to provide opportunities for women to learn, play, and enjoy the game of golf for business and for life. It serves as a means for women to learn the game of golf and find other women who are interested in doing the same. The mission of the EWGA is to promote and foster a spirit of acceptance, dignity and respect for career-oriented women golfers nationwide . The EWGA has over 17,000 members and 117 chapters throughout the country and one in Ontario, Canada. Each one of these chapters conducts its own local tournaments, tee times, events, celebrations, etc. However, all chapters are required to participate in the national EWGA Championship tournament held by the EWGA at a selected course in North America. Also, there is an annual conference that is held for EWGA members to help them improve their golf skills along with their business skills.

Huff's marketing plan was not adopted and largely for political reasons. However, it contains a systemic and detailed approach that other sports organizations should find useful for their objectives in reaching the female audience. You can read the EWGA Marketing Plan executive summary with a click on this link.

Huff's paper contains the following basic objectives: "To increase product diversity, to improve membership retention and to increase product exposure," and "The EWGA will aim at gaining age and ethnic diversity through programs that will resonate with the intended audience. These tactics will create a face-to-face interaction with potential members and, therefore, form an intimate relationship and sense of loyalty with the EWGA." Huff introduces marketing tactics to achive the objectives in the paper. To learn more about Huff's unique view, read SBS Personality Erin Vranas' (at left) wonderful interview by clicking here: "Women On Course: An Interview With Lindsey Huff."

Click here to drop Lindsey an e-mail!

Lindsey Huff's Sports Marketing World

Coming soon. Lindsey will use this space to present news, articles, and ideas related to sports and entertainment marketing. Meanwhile, purchase World Cup Soccer and Calloway Golf Gear here!

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